As we start our final little project in e-Comm, we need to get some background. Our last project (ever) is a music video, so we have been tasked with reviewing a music video.
The music video I have chosen is I THINK by Tyler, the Creator. The video starts with him getting kicked out of a bathroom. He then enters a club where he is looking for a boy who is avoiding him. It ends with a photo shoot where the boy finally approaches him.
The lighting for this music video is beautiful and pairs really well with the cinematography. The bathroom scene starts with a muted tone with cooler colors, the most notably mint. In there, he sees a boy come out and is entranced until he is caught in a fight. Once he is thrown to the ground outside, it switches to an electric red. This color strikes the most violent, then switches to toned down party lights as he struggles through dark crowds of people. As the second verse hits, a flash of light brings in a photography studio. People take their pictures in front of a vintage, earthy, blue.
One thing I think this video does really well is keep the subject of the shot close to where it was in the last shot. This is pretty important when it comes to busy,moving,fast-paced shots, as it's easy for the viewer to lose track of where they are supposed to be looking and get lost if the focus of the shot jumps around. When the subject stays nearly the same, he eye can easily follow it and stay engrossed in the video. The editing is also quite strong for this video, cutting as the beat and idea in the song switches and keeping the shot lengths even and easy. The audio comes wholly from the song, which is professionally mixed.
As I am the colorist for our upcoming movie the Kingfisher, I really want to study different uses of color in music videos and movies so I think looking at this video and trying to recreate its feel will really help me expand my abilities. Our music video also plans on having those electric (and in our case city) lights, so I think that will be a good place to start.
As an editor, I could see some of where I get my editing style in this video. The editor stays pretty much on the beat and keeps cuts short on faster areas.
This video suits the singer's style really well as he has evolved through his albums. His vibe has changed from a wild, almost childish video-type, has become much more beautiful, as which can be also seen in his BOY IS A GUN music video. I think one thing he and his director could do is develop the story a bit further as it applies to the album.
All in all Tyler, the Creator is one of my favorite artists and watching his style evolve from his first album to his latest Grammy winning album.
Monday, February 3, 2020
Monday, January 13, 2020
Suspicious Minds
For our last big project of first semester and before our feature film, we had to make a short film. We all pitched treatments to the class and separated into groups based on the ideas we liked. Mine was chosen as one.
My short film was about an Elvis impersonator who is kidnapped by a cult and has to escape. It was originally called All Shook Up, but it turns out that is the name of the Elvis musical so it was changed to Suspicious Minds, which I honestly like better.
The process started out pretty smooth, I planned out our filming dates and gathered actors and costumes pieces. But it slowly started to fall apart. Locations weren't coming through, actors needed to reschedule, filming went long, it was rough. What had started by being well-planned turned into two extra weeks of filming. This project quickly became super stressful for me.
Since I was supposed to be post-production originally, I did a good bulk o the work on this project. Scenes and shots were shaky, the audio was rough, and somethings just weren't living up to what I had hoped them to be. But, I did what I could and turned in something I am kind of proud of. I really like the way I put together the ending; it was exactly how I pictured it and makes me excited every time I see it.
I was not in class to receive feedback on the project, but my teammates were. We definitely could have improved in our lighting, audio, film- basically all of our production departments. But, people really liked my ending scene, and honestly that's the part I care about the most. If we were to redo this project, I would have made sure we were more careful and creative with our camera and lighting, and paid more attention to our audio levels.
This project was difficult to get through. I really cared about it but everything wasn't going to plan. Still I tried my best to push through it and we got it done.
My short film was about an Elvis impersonator who is kidnapped by a cult and has to escape. It was originally called All Shook Up, but it turns out that is the name of the Elvis musical so it was changed to Suspicious Minds, which I honestly like better.
The process started out pretty smooth, I planned out our filming dates and gathered actors and costumes pieces. But it slowly started to fall apart. Locations weren't coming through, actors needed to reschedule, filming went long, it was rough. What had started by being well-planned turned into two extra weeks of filming. This project quickly became super stressful for me.
Since I was supposed to be post-production originally, I did a good bulk o the work on this project. Scenes and shots were shaky, the audio was rough, and somethings just weren't living up to what I had hoped them to be. But, I did what I could and turned in something I am kind of proud of. I really like the way I put together the ending; it was exactly how I pictured it and makes me excited every time I see it.
I was not in class to receive feedback on the project, but my teammates were. We definitely could have improved in our lighting, audio, film- basically all of our production departments. But, people really liked my ending scene, and honestly that's the part I care about the most. If we were to redo this project, I would have made sure we were more careful and creative with our camera and lighting, and paid more attention to our audio levels.
This project was difficult to get through. I really cared about it but everything wasn't going to plan. Still I tried my best to push through it and we got it done.
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